faCe 2 buRbeRRY

Vocabulary:

• launch
  Burberry launched its first logo in 1900.
• register
  i registered the car in my name.
• signature
  burberry registered the signature check pattern as a trademark in 1920.
• trademark
  Velcro is a registered trademark.
• conservative
  it was an established luxury brand for wealthy middle-class conservatives.
• revamp
  the CEO revamped its image.
• heritage
  he repositioned the Burberry brand in line with its luxury and exclusive heritage. 
• depict
  Ads were designed to depict the essence of the new Burberry.
• essence
  time is of the essence.
• elitist / elitism
  it gives a modern feel combined with classic British elitism.
• intend
  somehow i offended him, which wasnt what i'd intened.
• embrace
  If Burberry embraces the new audience, will they lose their core customers?